I created this poster project for our first branding exhibition. I was inspired by a lineup booklet for the London Calling Festival in Amsterdam. The booklet served as an agenda for the festival, but also transformed into a poster that functioned as a keepsake. I developed a campaign idea for the brand Freitag, had a small shoot and created this booklet. I felt that this playful concept fit the brand identity of Freitag. I edited the poster using InDesign and Photoshop.

June, 2023