Figue

We were challenged to create a fashion brand that would fill a gap in the market. My group members and I created the brand Figue, an exclusive lingerie brand that specifically targeted older women. Our research showed that older women’s desire often go undiscussed. Their desires are rarely spoken about in a raw, sexually explicit way. We wanted to change this by creating a brand that besides selling lingerie gave older women the space to display and discuss these desires at exclusive sex parties. Enzo and I edited the video using Premiere Pro. We collaboratively created the brand book using InDesign.

Group members: Enzo Holdt, Lola Laarhoven, Else Rettig and Maggie Roberto

June, 2024