Feel Nothing to Feel Everything

For the course creative strategies at AMFI, two classmates and I came up with the following solution for the DA&D New Bloods ON brief. The brief challenged us to create a disruptive campaign that inspired active gen z to meaningfully connect with ON and their apparel. The campaign needed to include their manta ‘feel nothing to feel everything’. We worked on the project for a period of seven weeks. The video was edited with Premiere Pro.

Team Members: Charlotte Marin Finstad, Derya Kökcü and Maggie Roberto

March, 2025