L.A Surf Society

First, I conducted an in-depth research and analysis of my assigned denim brand, Guess. Then Enzo and I teamed up to create a subbrand for Guess. After many discussions and research, we decided to create the L.A Surf Society. A surf brand that focused on empowering women in surf. We conducted consumer research and worked together to create strong vision and mission statements for the brand. We imagined what it’s physical store, its products, price and promotions would look like as well as what its’ environmental and social goals could be.

Group members: Enzo Holdt and Maggie Roberto

December, 2023